Many marketers have focused their efforts on the diverse spending habits of the senior citizens segment. When creating services to assist seniors, we need to keep in mind that they are highly active and prefer to make their own decisions.However, individual experiences, persona, culture, education, family history, earning levels etc. - all shape how the senior market perceives their own personal circumstances.
It’s a known fact that the world-wide demographic picture is swaying quickly towards a larger population of the higher age groups. For seniors, not only do real estate marketers need to understand the behaviours of this group, but they are also required to understand their life styles and events that shape their decision making processes. The seniors market has a very specific need to get information that is relevant to them in their current situation.
Every customer is different in the real estate industry!
As you know, the purpose of marketing communications is to be highly precise and relevant to the anticipated audience, but this is especially true when approaching seniors. Seniors value simple messaging and they rarely entertain indirect advertisements.
When moving houses, the first I would like to mention that it is not straightforward at any age. A move at a senior age comes with a specific set of challenges for someone who has significant downsizing to realize. However, as a Real Estate expert, it is my responsibility to prepare and make sure that my customer’s new house feels like home as soon as Possible after their move.
Many tough decisions are needed in preparation for a move and that includes the sale of your property to the choice of options available to you in your senior years. As a Real Estate professional I always like to advise and guide my clients as best as possible to make sure that they plan well and are aware of what’s in store for them during their move.
What senior clients look for when they consult real estate professionals?
The big question in the process is - do senior clients just want practical assistance from professionals like me or do they need information on the process of changing homes? Ideally, my job would be to provide well-informed advice based on insights that I get from the industry by analyzing market conditions and having already dealt with many seniors already. My goal is not to encourage you to move if the move does not make sense for your particular situation. Rather, my job as an Accredited Senior Professional is to provide you with all the information that you need in order for you and your family to make a decision that is the right choice for you. My main job however, is to listen to what you as a senior need from a housing perspective and then make a recommendation that would be the best option for your specific needs and circumstances
Further, as a professional, while I will not be able to free you from all of the worries that characteristically go with a senior person’s move, I can make as worry free and as as smooth a journey as possible for everyone concerned.
Mode of communication with senior clients
In today’s digital world, many seniors take pleasure in receiving direct emails and are more likely to read such emails. This mode of interaction lets them digest information at their speed, reassess the specifics and make informed decisions.
Based on my experiences, seniors are more receptive to opening direct email that has their full name, meets a timely requirement, is visually appealing, and appears significant to them. The one most obvious and widely unrecognized trait required when dealing with the senior market is the need for PATIENCE and the ability to LISTEN without judging. The mature client needs their realtor to be accessible and update and communicate often and regularly
Demand for senior accommodation
The need for senior accommodation is, for the most part, steered by the blend of the following four aspects: age, need for independent living, wealth and income. By and large, the higher the deliberation of these factors in the population, the more elevated is the demand for senior accommodations.
An imperative factor leading to the boost in requirement for more senior’s accommodation is an increase in their life anticipation. The healthy and dynamic lifestyle has led to seniors living longer, more productive and active daily lives. This scenario increases the length of time they reside at their chosen living places and that in turn adds to more demand and requirement for additional living quarters for senior living housing.