Rakesh Babber's blog

As more seniors retire, a number of them are looking to re-enter the housing market by selling their current homes. Even wealthy clients with numerous properties consider scaling down. The shift toward a smaller or simpler lifestyle is not restricted to the older or affluent set either. Younger, first-time millennial home-buyers are also switching to more modest homes. 

Everyone wants to live comfortably in retirement, but not all are able to plan well enough to actually do so. It can be challenging for many who find themselves with limited income after the end of their work life, to live a comfortable and worry-free retirement. However, there is thankfully an option for the seniors who end up cash-poor but house-rich. The option is called the “Reverse Mortgage”.

With so many housing options available today, it is easy to get confused while planning a move. As a senior, even if you are not presently set up for a move, it is a good idea to  plan ahead of time what you might require in your Golden Years. Take a look around and explore your community to find out what is accessible as home support services. 

Many marketers have focused their efforts on the diverse spending habits of the senior citizens   segment. When creating services to assist seniors, we need to keep in mind that they are highly   active and prefer to make their own decisions.However, individual experiences, persona, culture,  education, family history, earning levels etc. - all   shape how the senior market perceives their own personal circumstances.